|
A satellite
radio or subscription radio (SR) is a digital radio
signal that is broadcast by a communications satellite,
which covers a much wider geographical range than
terrestrial radio signals.
Satellite radio is currently at the forefront of the
evolution of radio services in some countries, notably
the United States. Mobile services, such as Sirius, XM,
and Worldspace, allow listeners to roam across an entire
continent, listening to the same audio programming
anywhere they go. Other services, such as Music Choice
or Muzak's satellite-delivered content, require a
fixed-location receiver and a dish antenna. In all
cases, the antenna must have a clear view to the
satellites. In areas where tall buildings, bridges, or
even parking garages obscure the signal, repeaters can
be placed to make the signal available to listeners.
Radio services are usually provided by commercial
ventures and are subscription-based. The various
services are proprietary signals, requiring specialized
hardware for decoding and playback. Providers usually
carry a variety of news, weather, sports, and music
channels, with the music channels generally being
commercial-free.
In areas with a relatively high population density, it
is easier and less expensive to reach the bulk of the
population with terrestrial broadcasts. Thus in the UK
and some other countries, the contemporary evolution of
radio services is focused on Digital Audio Broadcasting
(DAB) services, such as HD Radio, rather than satellite
radio.
Satellite
radio, particularly in the United States, has become a
major provider of background music to businesses such as
hotels, retail chains, and restaurants. Compared to
old-line competitors such as Muzak, satellite radio's
significantly lower price, commercial-free channel
variety, and more reliable technology make it a very
attractive option. Both North American satellite radio
providers offer business subscriptions, though given the
merger of XM Satellite Radio with Sirius, the future of
XM for Business is uncertain. Sirius's commercial
services are provided nationally by third-party partner
Applied Media Technologies Corporation.
Read Full Article at Wikipedia |